Bentley 100X/

Exterior, Transportation Design

Synopsis:

Luxury is timeless yet ever changing. How might a brand like Bentley adapt to the future and levitate their brand experience? The Bentley 100X is a high ground clearance luxury vehicle set out to answer the question. 

Concept

Ideations

Paying homage to a classic theme, while pushing for unexpected graphic and execution

Direction A
Monovolume, Intergrated Fenders

Direction B
Hull, Independent Fenders