MOEV App
UX/UI Design, Branding
2020
Synopsis
Mobile UI Design for MOEV Inc., a startup in Los Angeles specializes in algorithm-based EV charging and prediction system. Througout this project, I worked closely with the engineering and development team for around 10 weeks to develop an interactive prototype with visuals.
Challenges
In order to extract and distill the vision for this feature-packed app, we looked closely at how to represent complex data in a manner that is straightforward to our end user. The location-based nature of charging apps also requires distinct signifiers for interaction.
Round 1 Prototypes
Home
Charger
Insights:
Collapsible information greatly simplifies the overall visual while offering the flexibility to engage the next step of interaction.
Collapsible information greatly simplifies the overall visual while offering the flexibility to engage the next step of interaction.
Visual Assets
Working with MOEV’s existing brand and visual language, while given space to innovate and establish a new identity that is more friendly and engaging to users.
Prototype
Action: Finding a Charger
Quick Add
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From List
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Profile & Wallet
Design Goals
We aimed to create a sense of accomplisment with EV driving and reduced CO2 emission. Also being envisioned is a digital wallet that process express payments.
We aimed to create a sense of accomplisment with EV driving and reduced CO2 emission. Also being envisioned is a digital wallet that process express payments.
High-Fidelity Prototype
