Overview
User-centered, research-driven design project with an emphasis on group recreational driving. Our group set out to understand, explore, and elevate the driving experience with various tools, prototypes, and usability testing.
Duration
16 weeks
Tools
Figma, Blender, Photoshop
Demographic Research
Started with general demographic data based on statistics, and developing typical routines
User Interviews
Demographic
Porsche owners recruited from local car events (997 GR3, 991 Carrera, Cayman GTS) with age group ranging from 35 years old to 65 years old
Porsche owners recruited from local car events (997 GR3, 991 Carrera, Cayman GTS) with age group ranging from 35 years old to 65 years old
Duration
40 - 60 minutes
40 - 60 minutes
Process
Transcript from voice recordings, notes
Transcript from voice recordings, notes
Interview Plan
Key Points from Transcript
Interviewee 1
#Weekend Car #Passionate #Community
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#Weekend Car #Passionate #Community
Interviewee 2
#Driving Enthusiast #Canyon Driving #Group Chemistry![]()
#Driving Enthusiast #Canyon Driving #Group Chemistry
Interviewee 3
#Purist #Gen-Y
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#Purist #Gen-Y
Interviewee 4
#Driving for Pleasure #Daily #Take it Everywhere
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#Driving for Pleasure #Daily #Take it Everywhere
Persona
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Persona
Scenario
Competitive Analysis
Prototyping
Mobile App Flowchart
Mobile App Low-Fi Prototyping
In-Vehicle Prototyping (Infotainment, Digital Gauge Cluster, HUD)
Mid-Fi Prototype
User Testing
